Tradition and innovation

IDENTITY

TRADITION AND
INNOVATION

In the wine world, tradition is a form of historical guarantee that follows a product and vouches for its status, positioning and recognition. However, we cannot think of a product, wine in our case, fixed on production concepts exclusively related to traditional knowledge. The wider knowledge is, the more innovation comes out. Innovation is not a distortion of the product, but it means improving the product thanks to a deeper knowledge of the factors that determine the result.

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