The “Villani Day”: widespread approval from both the public and industry professionals

The Villani Representations agency organized a highly impactful promotional event - Winebyrinth - inviting a total of 40 wine-producing wineries to the Masone Labyrinth to promote their respective wine catalogs. The event also featured some unique companies in the food industry, ranging from cured meats to rice, spirits and bottled water. The event took place on Tuesday, May 9, 2023 in the majestic courtyard of the Labyrinth located in Fontanellato, in the province of Parma. The Masone Labyrinth is a park spanning over 7 hectares, conceived and created by the visionary publisher Franco Maria Ricci. It houses a vast collection of contemporary art and a bamboo labyrinth towering over 3 meters

The Villani agency, specialized in the distribution of high-quality wines in Parma and its province, meticulously handled all the details - from branded glass holders and t-shirts to totems, etc. - so that the producers could showcase their labels to the attending visitors, predominantly composed of Ho.Re.Ca. (Hotel, Restaurant, and Cafe) business clients, as well as journalists and influencers passionate about our industry.

Monte delle Vigne ensured its presence by rotating several team members at the tasting table. Moreover, the stunning setting provided the perfect opportunity to unveil the new sparkling Sauvignon from Colli di Parma, named Sei Sassi. The name comes from a “natural” bench formed by six giant rock boulders located just a few meters from the Sauvignon plot.

The choice to organize the event at the Masone Labyrinth was particularly fitting, as the courtyard - with the overlying pyramid - reached once the labyrinth is passed (see video), is well-suited for such events and represents a highly attractive tourist attraction for the province of Parma. Moreover, the picturesque setting of the location proved to be perfect for highlighting the products offered by the suppliers of the Villani agency.

The event was a success, with a large influx of visitors who appreciated the opportunity to discover new wines and meet the producers behind them. The Villani agency, through this significant event, effectively highlighted the products of its suppliers, providing the audience with a unique and unforgettable experience.

Below, the page where Mauro Villani explains the reason behind this day:
https://villanirappresentanze.it/villani-rappresentanze-cantine-italiane/